Beverage trends 2025
As of mid-2025, the non-alcoholic health beverage market is evolving rapidly, driven by consumer demand for functional ingredients, clean labels, sustainability, and wellness-focused innovations. Here are the latest trends in this space: 🧪 1. Functional Beverages 2.0 Consumers are demanding more than hydration — they want health benefits. Adaptogen-infused drinks (ashwagandha, rhodiola) for stress relief…